We should expect SERPs to become more diverse as a result of changes in Google’s algorithms and new features from tools like Google Lens. These changes will have an impact on how we handle SEO today and in the future.

These are some of the strategies that have helped a lot of people generate organic traffic on their websites.

Reddit is a great place to look for untapped keywords

Reddit is a treasure for keyword research.

(This is especially true when looking for long-tail keywords.)

Here’s how to conduct keyword research on Reddit.

To begin, go to Reddit. If you already know which subreddits your target audience frequents, go there first.

Google RankBrain Optimization

Google’s machine learning algorithm is known as RankBrain. Google was able to correctly evaluate how people interact with search results because of this new machine-learning algorithm.

Pro tip: The more satisfied Google’s users are, the higher you’ll rank.

But, how to do it? These four methods can help you.

• Improve the click-through-rates (CTR)
• Use numbers in the title and description tags
• Work on improving the bounce rate and “dwell time”
• Stick to engaging introductions that compel people to take actions

Captivate your audience with compelling title and description tags

It’s no secret that enticing title and description tags result in more SERPS clicks.

(And, as I already stated, more organic clicks equals higher Google rankings.)

How do you know what people want to click on, exactly?

• Check the Google AdWords ad for the keyword