Most of the time, it has been seen that there is no coherence in the content that is there on the website and what the customers actually want. Our digital marketers at VAMedia Box understand this, and accordingly, we map the customer journey on Google first and then produce content for our clients.
We provide the best content for different websites using the customer journey mapping method. Let us discuss a few points in this blog that will help you understand this better, allowing you to instantly reach your target audience.

What Is The Customer Journey?

It is a model that helps understand the trajectory that a prospective customer follows to become your solution. With the help of this model, it becomes simpler for the marketers to get an idea of all the challenges that a user comes across during their journey. As a result, we can easily optimize our marketing efforts toward mitigating all those challenges.

Our digital marketers go with the AIDA model. Let us understand it better.

The AIDA Model

There are five stages in the model and we will also give an example of the Google query for you to understand them better.
These are:
1. Awareness
This is the first stage where we need to ask ourselves some questions like How can we get people to know about our products or services? What are our public relations strategy? What is the name of our public relations campaign? What technologies and platforms do we employ? What messages should be sent?
2. Interest
Then comes answering the questions like What will we do to pique their interest? What is the plan for our content? Is there any social proof to back up our reputation? How and where will this information be made available? i.e. on the internet, via videos, client feedback, etc.
3. Desire
Then, we need to decipher why any customer or consumer would desire our product or services. For this, we need to ask ourselves questions such as What makes our product or service appealing to customers? How do we engage personally in order to form an emotional bond? Chatting online? Is it possible to get a quick answer to a tweet? Share your thoughts and advice?
4. Action
Then, we need to view the options that we have given the customers to confirm the booking with us. To do this, we need to find the answers to what makes our product or service appealing to customers? How do we engage personally in order to form an emotional bond? Chatting online? Is it possible to get a quick answer to a tweet? Share your thoughts and advice?
5. Retention
In the last step, we need to ponder over the reasons that could keep the customers connected to our brand. Try asking yourself questions like what is the offer to keep customers loyal? When and how do we encourage this on and off the internet?
If you’re confused about this model, then our digital marketing experts at VAMedia Box are all set to guide you and help you reach your target audience easily.